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C04384v1 Executive Master of Strategic Communication

Award(s): Executive Master of Strategic Communication (MStratComm)
CRICOS code: 098386M
Commonwealth supported place?: No
Load credit points: 72
Course EFTSL: 1.5
Location: City campus

Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Professional recognition
Other information

Overview

The Executive Master of Strategic Communication is a new UTS postgraduate degree, which provides advanced study for communication professionals working in corporate, government, organisational or marketing communication, advertising, or public relations. The course is open to applicants with a minimum of three years experience in professional public communication and an undergraduate degree. Students can select corporate and marketing communication or government communication streams, and the course culminates with a practice-related project relevant to the student's field of interest. Course content addresses up-to-date issues, such as audience insights, through data analysis, digital communication, and strategic communication informed by research and evaluation.

The world of public communication is changing rapidly through digitalisation, 'big data' analysis, new platforms and channels and shifting attitudes and concerns. These are leading to changing practices and challenges, and new ethical concerns. The UTS Executive Master of Strategic Communication is based on the latest research and is taught by a combination of senior academic researchers and leading industry professionals.

All applicants need to have completed a minimum of three years' relevant work experience in the communication industry. Those who do not meet this requirement may wish to consider the Master of Strategic Communication (C04385).

Download an Executive Strategic Communication Flyer

Course aims

Graduates of this course obtain:

  • an advanced understanding of human communication informed by social psychology, sociology, semiotics, cultural studies and other disciplines
  • the capability to synthesise communication theory and contemporary practice
  • an advanced capability in developing communication strategy informed by research and analysis
  • a sensitivity to ethical and legal issues related to media and communication
  • a sensitivity to inclusiveness, equity and social justice
  • the capacity to develop effective communication strategies that reflect intercultural and global perspectives, and
  • advanced practical skills to apply strategic communication to address challenges and problems.

Career options

Graduates of this course are equipped to work in senior strategic planning and management roles in corporate, government, political, organisational, or marketing communication, advertising, public relations, or integrated communication, including positions related to marketing and promotion, stakeholder engagement, employee communication, community relations, media relations and public affairs.

Course intended learning outcomes

This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:

1.1 Apply an advanced body of practice-oriented knowledge and skills to develop, implement and evaluate innovative solutions to real-world communication challenges with a high level of personal autonomy, leadership and accountability
1.2 Graduates are able to continually develop the multi-media skills that are required to remain current in professional practice
2.1 Plan, execute and utilise a substantial body of research for professional practice
2.2 Critically and creatively rethink and reflect on public relations, advertising and organisational change models and practices for the 21st century beyond dominant models and approaches and seek innovative approaches
2.3 Locate, gather, organise and synthesise information across diverse platforms to guide their mastery of contemporary communication issues and challenges
3.1 Recognise and negotiate cultural differences
3.2 Graduates are able to continually reflect on and interrogate their cultural values, and those of colleagues and organisations
4.1 Analyse the opportunities and constraints organisational communication poses for Indigenous people and issues and learn how to be led by diverse Indigenous perspectives to identify new ways of imagining and creating communication solutions for a range of issues and publics
5.1 Graduates are able to exercise strong leadership in the development of communication strategies that address challenges and implement solutions on issues of exclusion, equity, cultural difference and social justice
6.1 Graduates have high-level knowledge and skills to engage with diverse audiences through both written and oral communication strategies, across a range of media formats, with consideration of others' needs and views

Key

The first digit of each CILO indicates the relevant graduate attribute:

  1. Professional Readiness
  2. Critical and Creative Inquiry
  3. International and Intercultural Engagement
  4. Indigenous Competencies
  5. Active Citizenship
  6. Effective Communication

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

All applicants need to have completed a minimum of three years' relevant work experience in the communication industry.

For applicants with a bachelor's degree, the degree must be in field of education, management and commerce, society and culture (e.g. Bachelor of Arts), or creative arts.

For applicants with a master's, graduate diploma or graduate certificate qualification, the qualification can be in any field of study.

If applicants have not met any of the academic requirements above, they must provide:

  • a personal statement (approximately 500 words) explaining why they wish to study the course they are applying for, and
  • a curriculum vitae (CV), which should include details of paid and voluntary work or other experiences (e.g. special interest groups) that could be relevant to the course.

If applicants do not submit these documents, their application may not be considered.

The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

International students

Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.

Course duration and attendance

The course is offered on a one year, full-time or equivalent part-time basis.

Note: The course can only be completed in one year by enrolling in a full-time load over Autumn, Spring and Summer sessions as per the typical program.

Course structure

This course totals 72 credit points of study consisting of three core subjects (24 credit points) and a major project (16 credit points), and four stream subjects (32 credit points).

Full-time students are required to undertake 24 credit points a session. Part-time students should undertake 8 or 16 credit points a session.

Course completion requirements

STM91280 Core subjects (Executive Master) 40cp
CBK91761 Executive Master stream choice 32cp
Total 72cp

Course diagram

Course diagram: C04384

Course program

Typical course programs are shown below for full-time and part-time students, commencing in Autumn or Spring sessions.

Typical program, Autumn commencing, full time
Year 1
Autumn session
57223 Exploring Human Communication: Theories and Practice   8cp
57215 Strategic Communication and Integration   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Spring session
57213 Understanding and Engaging Audiences   8cp
Select 16 credit points from the following:   16cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Summer session
57209 Strategic Communication Project   16cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Typical program, Spring commencing, full time
Year 1
Spring session
57223 Exploring Human Communication: Theories and Practice   8cp
57213 Understanding and Engaging Audiences   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Summer session
57209 Strategic Communication Project   16cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Year 2
Autumn session
57215 Strategic Communication and Integration   8cp
Select 16 credit points from the following:   16cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Typical program, Autumn commencing, part time
Year 1
Autumn session
57223 Exploring Human Communication: Theories and Practice   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Spring session
57213 Understanding and Engaging Audiences   8cp
Summer session
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Year 2
Autumn session
57215 Strategic Communication and Integration   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Spring session
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Summer session
57209 Strategic Communication Project   16cp
Typical program, Spring commencing, part time
Year 1
Spring session
57223 Exploring Human Communication: Theories and Practice   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Summer session
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Year 2
Autumn session
57215 Strategic Communication and Integration   8cp
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  
Spring session
57213 Understanding and Engaging Audiences   8cp
Summer session
57209 Strategic Communication Project   16cp
Year 3
Autumn session
Select 8 credit points from the following:   8cp
STM91278 Government Communication stream 32cp  
STM91279 Corporate and Marketing Communication stream 32cp  

Professional recognition

Programs in the public communication discipline at UTS are accredited by the Public Relations Institute of Australia (PRIA). Students have access to free student membership of the PRIA and graduates have an accelerated path to professional membership of the PRIA.

Other information

Further information is available from the UTS Student Centre on:

telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222

Ask UTS