SMJ08132 Advanced Marketing Research
| Select one of the following: | 6cp | |
| 24203 Quantitative Marketing Analysis | 6cp | |
| 24907 Research Management and Strategy Techniques | 6cp | |
| Select one of the following: | 6cp | |
| 24510 Advertising Research | 6cp | |
| 24331 Marketing Analytics and Decisions | 6cp | |
| Select 12 credit points from the following options: | 12cp | |
| 24902 Research Methodology and Data Analysis Techniques | 6cp | |
| 24908 Research Design and Data Collection Techniques | 6cp | |
| 35356 Design and Analysis of Experiments | 6cp | |
| Total | 24cp |
