24220 International Marketing6cp
Requisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject develops an understanding of marketing influences on demand for products and services in international environments. This involves consideration of cultural, political, legal and other environmental forces that facilitate or hinder exchanges among diverse sellers and buyers. Students learn different strategies that could be used in an international context to meet the needs and wants of diverse customers while concurrently enabling international marketers to achieve their goals and objectives.
Summer session, City campus
Spring session, China
Spring session, Kuala Lumpur
Spring session, Kuring-gai campus
Autumn session, City campus
Autumn session, Kuala Lumpur
Spring session, City campus
Detailed subject description.
Information to assist with determining the applicable fee type can be found at Understanding fees.
- Commonwealth-supported students: view subject fees at Fees Search: Commonwealth-supported
- Postgraduate domestic fee-paying students: fees are charged according to the course enrolled in; refer to Domestic Fees Search: Postgraduate and Research
- International students: fees are charged according to the course enrolled in; refer to International Fees Search
- Subject EFTSL: 0.125