University of Technology, Sydney

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24220 International Marketing

6cp
Requisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.

Undergraduate

Description

This subject develops an understanding of marketing influences on demand for products and services in international environments. This involves consideration of cultural, political, legal and other environmental forces that facilitate or hinder exchanges among diverse sellers and buyers. Students learn different strategies that could be used in an international context to meet the needs and wants of diverse customers while concurrently enabling international marketers to achieve their goals and objectives.

Typical availability

Summer session, City campus
Spring session, China
Spring session, Kuala Lumpur
Spring session, Kuring-gai campus
Autumn session, City campus
Autumn session, Kuala Lumpur
Spring session, City campus


Detailed subject description.

Fee information

Information to assist with determining the applicable fee type can be found at Understanding fees.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.