24220 International Marketing6cp
Requisite(s): 24108 Marketing Foundations
These requisites may not apply to students in certain courses.
There are course requisites for this subject. See access conditions.
This subject develops an understanding of marketing influences on demand for products and services in international environments. This involves consideration of cultural, political, legal and other environmental forces that facilitate or hinder exchanges among diverse sellers and buyers. Students learn different strategies that could be used in an international context to meet the needs and wants of diverse customers while concurrently enabling international marketers to achieve their goals and objectives.
Summer session, City campus
Spring semester, China
Spring semester, Kuala Lumpur
Spring semester, Kuring-gai campus
Autumn semester, City campus
Autumn semester, Kuala Lumpur
Spring semester, City campus
Detailed subject description.
- 2014 contribution for commencing Commonwealth-supported students: $1260 (Note: Students who commenced prior to 1 January 2010 should consult the Fees Calculator by Subject for relevant student contribution charges for Commonwealth-supported students. Not all students are eligible for Commonwealth-supported places.)
- 2014 amount for undergraduate domestic fee-paying students: $2938 (Note: Fees for postgraduate domestic fee-paying students and international students are charged according to the course they are enrolled in. Students should refer to the annual fees schedule.)
- Subject EFTSL: 0.125