C10371v2 Bachelor of Communication (Digital and Social Media)
Award(s): Bachelor of Communication (Digital and Social Media) (BComm)UAC code: 600007 (Autumn session, Spring session)
CRICOS code: 087738E
Commonwealth supported place?: Yes
Load credit points: 144
Course EFTSL: 3
Location: City campus
Notes
Students who commenced the Bachelor of Communication (Digital and Social Media) before 2022 can view their revised program of study here.
Overview
Career options
Innovation and Transdisciplinary program
Course intended learning outcomes
Admission requirements
Inherent (essential) requirements
External articulation
Course duration and attendance
Course structure
Course completion requirements
Course diagram
Course program
Honours
Other information
Overview
One of the first communication courses to focus on social media and digital technologies, the Bachelor of Communication (Digital and Social Media) at UTS ensures students become capable practitioners of the modern formats of digital communication. This rapidly evolving industry requires workers to be technologically literate, culturally aware, and innovative, with an ability to analyse and develop solutions to problems using digital media technologies. In the course, students are introduced to key debates around the role of social media as a communication tool, and its prevalence in day-to-day affairs. They also develop transferable, practical skills in social media management, user experience (UX) and user interface design (UI), and data visualisation and analysis.
Through case study analysis and applied learning, the Bachelor of Communication (Digital and Social Media) offers a comprehensive understanding of digital and social media as both a social phenomenon and future career pathway. Students focus on practical exercises to develop user engagement strategies, create prototypes for app development, and understand the intricacies of social media communication. By the end of the course, students have built a sizeable portfolio of work to show to employers and assist their entry into a large job market.
Career options
To increase career flexibility, students can add a second major from five of the other majors offered in the Bachelor of Communication, and build further skills and portfolios that equip them for a range of work options in media and communication. These courses give students practical and transferrable skills for the expanding media industries.
Careers in the growth area of digital and social media are far-reaching and present in many industries, from small businesses to large corporations, in both freelance and in-house digital marketing departments. Job options include social media manager, UX/UI designer, digital campaign manager, prototype designer, digital entrepreneur, digital marketing specialist, policy analyst, communications officer, and more.
Innovation and Transdisciplinary program
Transdisciplinarity and Innovation at UTSAll UTS students have the opportunity to develop distinctive capabilities around transdisciplinary thinking and innovation through the TD School. Transdisciplinary education at UTS brings together great minds from different disciplines to explore ideas that improve the way we live and work in the world. These offerings are unique to UTS and directly translate to many existing and emerging roles and careers.
Diploma in InnovationThe Diploma in Innovation (C20060) teaches innovation, supports personal transformation and provides the hard skills needed to support the inventors and inventions of the future. Students come out of the Diploma in Innovation, with the hard skills to create and support sectoral and societal transformation. Graduates are able to fluently integrate ideas, across professional disciplines and are inventors of the future.
All UTS undergraduate students (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation) can apply for the Diploma in Innovation upon admission in their chosen undergraduate degree. It is a complete degree program that runs in parallel to any undergraduate degree. The course is offered on a three-year, part-time basis, with subjects running in 3-week long intensive blocks in July, December and February sessions. More information including a link to apply is available at https://dipinn.uts.edu.au.
Transdisciplinary electives programTransdisciplinary electives broaden students' horizons and supercharge their problem-solving skills, helping them to learn outside, beyond and across their degrees. Students enrolled in an undergraduate course that includes electives can choose to take a transdisciplinary subject (with the exception of students concurrently enrolled in the Bachelor of Creative Intelligence and Innovation). More information about the TD Electives program is available here.
Course intended learning outcomes
This course engages with the following Course Intended Learning Outcomes (CILOs), which are tailored to the Graduate Attributes set for all graduates of the Faculty of Arts and Social Sciences:
| 1.1 | Act in a professional manner appropriate to communication industries |
| 1.2 | Apply theoretically informed understandings of communication industries to independent and collaborative projects across a range of media |
| 2.1 | Employ appropriate research and inquiry skills to independently gather, organise and analyse information across diverse platforms |
| 2.2 | Act as reflexive critical thinkers and innovative creative practitioners who evaluate their own and others' work |
| 3.1 | Demonstrate a strong awareness, knowledge of, and sensitivity to, diversity, equity and global contexts |
| 4.1 | Apply knowledge of Indigenous issues in professional practices and engage responsibly in communicating with and about Indigenous people and communities |
| 5.1 | Analyse and act ethically in the personal, political and professional contexts of civil society |
| 6.1 | Exemplify effective and appropriate communication in different communication industry contexts |
| 6.2 | Utilise digital literacy and production skills across a range of media |
Admission requirements
Applicants must have completed an Australian Year 12 qualification, Australian Qualifications Framework Diploma, or equivalent Australian or overseas qualification at the required level.
The English proficiency requirement for international students or local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.
Eligibility for admission does not guarantee offer of a place.
International students
Visa requirement: To obtain a student visa to study in Australia, international students must enrol full time and on campus. Australian student visa regulations also require international students studying on student visas to complete the course within the standard full-time duration. Students can extend their courses only in exceptional circumstances.
Inherent (essential) requirements
Inherent (essential) requirements are academic and non-academic requirements that are essential to the successful completion of a course.
Prospective and current students should carefully read the Inherent (Essential) Requirements Statement below and consider whether they might experience challenges in successfully completing this course. This Statement should be read in conjunction with the UTS Student Rules.
Prospective or current student concerned about their ability to meet these requirements should discuss their concerns with the Academic Liaison Officer in their faculty or school and/or UTS Accessibility Service on 9514 1177 or at accessibility@uts.edu.au.
UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.
For course specific information see the Communication Inherent (Essential) Requirements Statement.
External articulation
The Faculty of Arts and Social Sciences has established credit recognition packages with the following institutions:
- UTS College: Diploma of Communication
- Nanyang Polytechnic, Singapore
- Temasek Polytechnic, Singapore
- Ngee Ann Polytechnic, Singapore
Course duration and attendance
The course is offered on a three-year, full-time basis.
Course structure
Students must complete 144 credit points consisting of 24 credit points of core subjects, a 48-credit-point major, a potential 48-credit-point second major, and 24 credit points of electives.
Industrial training/professional practice
Students can elect to undertake a professional internship in industry.
Course completion requirements
| STM91104 Communication core | 24cp | |
| MAJ09479 Digital and Social Media | 48cp | |
| CBK92062 Elective Choice | 24cp | |
| CBK92094 Second Major/ Electives | 48cp | |
| Total | 144cp |
Course diagram
Course program
Typical course programs are shown below for students commencing in either Autumn or Spring session who are completing 8 credit point elective subjects. Students also have the option to complete 6 credit point elective subjects under CBK92062 Elective Choice instead.
All students choose a second major stream when enrolling in their first session. This 18 credit point stream consists of three major subjects from another major (excluding Media Arts and Production).
Students who choose not to continue with their second major choice can continue in their course by choosing 30 credit points of electives (i.e., five 6 credit point subjects) - this should be requested via eRequest.
| Autumn commencing | ||
| Year 1 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52680 Digital Media Industries | 6cp | |
| 52681 Understanding Digital Audiences | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92088 Stream choice | 18cp | |
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52682 Digital Media Metrics | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92088 Stream choice | 18cp | |
| Year 2 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| 52683 User Experience Research | 6cp | |
| 52684 Digital Activism | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Spring session | ||
| 52685 Working with Data and Code | 6cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| Autumn session | ||
| 52686 Digital Publishing for Apps | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring session | ||
| 52687 Making Digital Impact | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring commencing | ||
| Year 1 | ||
| Spring session | ||
| 54001 Digital Literacies | 8cp | |
| 52681 Understanding Digital Audiences | 6cp | |
| 52682 Digital Media Metrics | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92088 Stream choice | 18cp | |
| Year 2 | ||
| Autumn session | ||
| 54000 Citizenship and Communication | 8cp | |
| 52680 Digital Media Industries | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92088 Stream choice | 18cp | |
| Spring session | ||
| 52684 Digital Activism | 6cp | |
| 52685 Working with Data and Code | 6cp | |
| Select 12 credit points from the following: | 12cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Year 3 | ||
| Autumn session | ||
| 52683 User Experience Research | 6cp | |
| 52686 Digital Publishing for Apps | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Spring session | ||
| 52687 Making Digital Impact | 6cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
| Year 4 | ||
| Autumn session | ||
| 54002 Communicating Difference | 8cp | |
| Select 6 credit points from the following: | 6cp | |
| CBK92082 Second Major Choice | 48cp | |
| CBK92066 Electives | 30cp | |
| Select 8 credit points from the following: | 8cp | |
| CBK92062 Elective Choice | 24cp | |
Honours
The Bachelor of Communication (Honours) (C09047) is available with an additional year of full-time study for eligible students.
Other information
Further information is available from the UTS Student Centre on:
telephone 1300 ask UTS (1300 275 887)
or +61 2 9514 1222
Ask UTS