University of Technology Sydney

STM91124 Advertising stream

The advertising stream focuses on the advertising process. Students learn about the principles and practice of advertising and its unique role in business and society. Course work includes the creative process, branding, advertising copywriting, agency roles, consumer behaviour, advertising sales and advertising research. Students work with clients to solve advertising problems and opportunities. Students also complete internships with local agencies to gain work experience.

Completion requirements

54046  Principles of Advertising  8cp
54047  Advertising Campaign Practice  8cp
54048  Brand Advertising Strategies  8cp
54049  Professional Advertising Practice  8cp
Total  32cp