STM91124 Advertising stream
The advertising stream focuses on the advertising process. Students learn about the principles and practice of advertising and its unique role in business and society. Course work includes the creative process, branding, advertising copywriting, agency roles, consumer behaviour, advertising sales and advertising research. Students work with clients to solve advertising problems and opportunities. Students also complete internships with local agencies to gain work experience.
|54046 Principles of Advertising||8cp|
|54047 Advertising Campaign Practice||8cp|
|54048 Brand Advertising Strategies||8cp|
|54049 Professional Advertising Practice||8cp|