University of Technology Sydney

57053 Book Publishing and Marketing

8cp; To comply with health advice from NSW Health, the planned delivery of this subject for Spring 2021 has been adjusted. Activities scheduled for campus until the 27th of August (inclusive) are being moved online. Timetabled activities for the remainder of the session will be held on campus only if the public health situation permits face-to-face learning in available teaching spaces. Please log into Canvas and monitor your UTS email for the latest advice concerning subject delivery and assessment information.
There are course requisites for this subject. See access conditions.

Graduate subject - Writing - 400 level

Description

This subject is offered to students who wish to gain an understanding of production and marketing in the book publishing industry in print and digital forms. The subject examines the stages of the book production process from the acquisition of a title through to its marketing and promotion. The subject shows students how to identify and understand a target audience and the most effective ways to reach it. In this subject the focus is on the literary book publishing industry, though many of the principles discussed could be applied to other forms of text publications such as magazines and textbooks.

Typical availability

Spring session, City campus


Detailed subject description.

Access conditions

Note: The requisite information presented in this subject description covers only academic requisites. Full details of all enforced rules, covering both academic and admission requisites, are available at access conditions and My Student Admin.