University of Technology Sydney

C07146v2 Graduate Diploma in Digital Marketing

Award(s): Graduate Diploma in Digital Marketing (GradDipDMktg)
Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: Online campus


This is an exit-only course. There is no direct admission to it. Current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.

This course is not offered to international students.

Course intended learning outcomes
Inherent requirements
Course duration and attendance
Course structure
Course completion requirements
Exit award
Other information


The UTS Online Graduate Diploma in Digital Marketing is an exit-only qualification for the Master of Digital Marketing, a unique multi-disciplinary program of study in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, students are provided with a course structure that is designed for data-driven and strategic marketing professionals who want to prepare for the future of digital marketing.

The course is delivered fully online part-time, enabling students to continue to work full-time while attaining the digital marketing skills to take control of their career and apply the skills they learn in the course immediately at work, regardless of their industry.

Course intended learning outcomes

1.1 Demonstrate and apply relevance and contribution of digital marketing techniques to address business issues and integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives
2.1 Communicate ideas, decisions and strategies clearly and apply interpersonal skills that are sensitive to diverse people, cultures and contexts
3.1 Demonstrate understanding of ethical and social responsibility, sustainability, and cultural diversity, including knowledge of Indigenous values, to digital marketing practice
4.1 Integrate knowledge of current digital marketing techniques for contemporary business issues and apply critical thinking to integrate creative solutions in decision making

Inherent requirements

Inherent requirements are academic and non-academic requirements that are essential to the successful completion of a course. For more information about inherent requirements and where prospective and current students can get assistance and advice regarding these, see the UTS Inherent requirements page.

Prospective and current students should carefully read the Inherent Requirements Statement below and consider whether they might experience challenges in successfully completing this course.

UTS will make reasonable adjustments to teaching and learning, assessment, professional experiences, course related work experience and other course activities to facilitate maximum participation by students with disabilities, carer responsibilities, and religious or cultural obligations in their courses.

For course specific information see the UTS Business School Inherent Requirements Statement.

Course duration and attendance

This is an exit-only course.

Course structure

The course comprises a total of 48 credit points.

Course completion requirements

240729 Digital Marketing Today 6cp
240710 Digital Consumer Behaviour 6cp
240715 Data-Driven Marketing 6cp
570101 Branding in the Digital World 6cp
Select 24 credit points of options: 24cp
240701 Consumer Insights6cp 
240700 Customer-Centric Marketing6cp 
570100 Data Ethics and Regulation6cp 
240713 Digital Platforms6cp 
240725 Emerging Technologies and Marketing6cp 
570102 Engaging Audiences6cp 
240730 Omnichannel Marketing Strategy6cp 
Total 48cp

Exit award

This is an exit-only course for students enrolled in the Master of Digital Marketing (C04413) in accordance with the provisions of Section 13 (Awards and graduation). There is no direct entry in this course.

Other information

Further information is available from:

telephone 1300 477 423
UTS Online