C07146v2 Graduate Diploma in Digital Marketing
Award(s): Graduate Diploma in Digital Marketing (GradDipDMktg)Commonwealth supported place?: No
Load credit points: 48
Course EFTSL: 1
Location: Online campus
Notes
This is an exit-only course. There is no direct admission to it. Current UTS students may be able to submit an Internal Course Transfer (Graduating) application to exit with this course. See the Course transfer page for further details.
This course is not offered to international students.
Overview
Course intended learning outcomes
Course duration and attendance
Course structure
Course completion requirements
Exit award
Other information
Overview
The UTS Online Graduate Diploma in Digital Marketing is an exit-only qualification for the Master of Digital Marketing, a unique multi-disciplinary program of study in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, students are provided with a course structure that is designed for data-driven and strategic marketing professionals who want to prepare for the future of digital marketing.
The course is delivered fully online part-time, enabling students to continue to work full-time while attaining the digital marketing skills to take control of their career and apply the skills they learn in the course immediately at work, regardless of their industry.
Course intended learning outcomes
| 1.1 | Demonstrate and apply relevance and contribution of digital marketing techniques to address business issues and integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives |
| 2.1 | Communicate ideas, decisions and strategies clearly and apply interpersonal skills that are sensitive to diverse people, cultures and contexts |
| 3.1 | Demonstrate understanding of ethical and social responsibility, sustainability, and cultural diversity, including knowledge of Indigenous values, to digital marketing practice |
| 4.1 | Integrate knowledge of current digital marketing techniques for contemporary business issues and apply critical thinking to integrate creative solutions in decision making |
Course duration and attendance
This is an exit-only course.
Course structure
The course comprises a total of 48 credit points.
Course completion requirements
| 240729 Digital Marketing Today | 6cp | |
| 240710 Digital Consumer Behaviour | 6cp | |
| 240715 Data-Driven Marketing | 6cp | |
| 570101 Branding in the Digital World | 6cp | |
| Select 24 credit points of options: | 24cp | |
| 240701 Consumer Insights | 6cp | |
| 240700 Customer-Centric Marketing | 6cp | |
| 570100 Data Ethics and Regulation | 6cp | |
| 240713 Digital Platforms | 6cp | |
| 240725 Emerging Technologies and Marketing | 6cp | |
| 570102 Engaging Audiences | 6cp | |
| 240730 Omnichannel Marketing Strategy | 6cp | |
| Total | 48cp |
Exit award
This is an exit-only course for students enrolled in the Master of Digital Marketing (C04413) in accordance with the provisions of Section 13 (Awards and graduation). There is no direct entry in this course.
Other information
Further information is available from:
telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online