University of Technology Sydney

C11306v1 Graduate Certificate in Digital Marketing

Award(s): Graduate Certificate in Digital Marketing (GradCertDMktg)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The UTS Online Graduate Certificate in Digital Marketing is a unique multi-disciplinary program of study in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, you will be provided with a course structure that is designed for data-driven and creative marketing professionals who want to prepare for the future of digital marketing.

The course is delivered 100% online part-time, enabling you to continue to work full-time while attaining the digital marketing skills to take control of your career. Apply the skills you learn in the course immediately at work, regardless of your industry.

The UTS Online Graduate Certificate in Digital Marketing is tailored to professionals who want to increase their skills due to the fact that like many other occupations, marketing is undergoing significant changes accelerated by new technology and big data.

Unique to UTS Online, this course is designed with busy full-time working professionals in mind, studying this 100% online course will help you to feel accomplished and supported at the same time.

Course aims

This course will develop your learning agility to secure a career in a world where it’s essential to develop a deep understanding of the market and your customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before.

Career options

Career options are incredibly varied as most companies across all industries need to understand their customer and respond, ethically, to harness the most valuable customers. Graduates from this program will continue to develop their marketing career or if you’re an experienced marketer you will upgrade your knowledge in the tools and application of digital marketing strategies.

Course intended learning outcomes

1.1 Apply knowledge of current digital marketing techniques with business practices to generate actionable business solutions
2.1 Demonstrate the relevance and contribution of digital marketing techniques to address business issues and integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives
3.1 Communicate effectively with all stakeholders to achieve desired business outcome
3.2 Interact effectively with colleagues and stakeholders to work effectively towards achieving desired business outcomes
4.1 Demonstrate understanding of ethics, sustainability and social responsibility, as well as Indigenous values, to decisions in digital marketing contexts and their application to achieve business outcomes
5.1 Demonstrate technical and adaptive skills in data analytics relevant to business contexts

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Minimum Academic Requirement: The previous qualification must be in a related field, within the business discipline.

All applicants who do not meet the minimum academic requirement may still be considered on the basis of:
• a minimum of at least two years full time, or equivalent, relevant work experience in the marketing field.

Applicants who do not meet the minimum academic requirement may still be considered on the basis of a minimum of four years full time, or equivalent, relevant work experience in the marketing field.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64; or CAE: 176-184.

Eligibility for admission does not guarantee offer of a place.

Recognition of prior learning

Students in the Graduate Certificate of Digital Marketing are not granted exemptions for any prior studies.

Course duration and attendance

The course is offered online on a part-time basis.

Course structure

The course comprises a total of 24 credit points.

Course completion requirements

240729 Digital Marketing Today 6cp
240710 Digital Consumer Behaviour 6cp
240715 Data-Driven Marketing 6cp
570101 Branding in the Digital World 6cp
Total 24cp

Course program

A typical course program is provided below, showing the recommended study sequence to ensure completion of the course within the expected duration. Refer to the Timetable Planner for confirmation of availability.

Session 5 commencing
Year 1
Session 5
240729 Digital Marketing Today   6cp
Session 6
240710 Digital Consumer Behaviour   6cp
Year 2
Session 1
240715 Data-Driven Marketing   6cp
Session 2
570101 Branding in the Digital World   6cp
Session 6 commencing
Year 1
Session 6
240710 Digital Consumer Behaviour   6cp
Year 2
Session 1
240715 Data-Driven Marketing   6cp
Session 2
570101 Branding in the Digital World   6cp
Session 3
240729 Digital Marketing Today   6cp

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Digital Marketing, and the Master of Digital Marketing (C04413).

Other information

For more information, download a course guide and speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online