University of Technology Sydney

C11306v2 Graduate Certificate in Digital Marketing

Award(s): Graduate Certificate in Digital Marketing (GradCertDMktg)
Commonwealth supported place?: No
Load credit points: 24
Course EFTSL: 0.5
Location: Online campus

Notes

This course is offered fully online.

This course is not offered to international students.


Overview
Course aims
Career options
Course intended learning outcomes
Admission requirements
Recognition of prior learning
Course duration and attendance
Course structure
Course completion requirements
Course program
Articulation with UTS courses
Other information

Overview

The UTS Online?Graduate Certificate in Digital Marketing provides students with foundational skills and knowledge to be a strategic leader in digital marketing. With subjects drawn from UTS Business School and the Faculty of Arts and Social Sciences, students are provided with a course structure designed for data-driven and strategic marketing professionals who want to prepare for the future of digital marketing.

The course is delivered fully online part-time, enabling students to continue to work full-time while attaining the digital marketing skills to take control of their career and apply the skills they learn in the course immediately at work, regardless of their industry.

The UTS Online Graduate Certificate in Digital Marketing is tailored to professionals who want to increase their skills because like many other occupations, marketing is undergoing significant changes accelerated by new technology and big data.

Unique to UTS Online, this course is designed with busy full-time working professionals in mind, studying this fully online course helps students to feel accomplished and supported at the same time.

Course aims

This course develops learning agility to secure a career in a world where it is essential to develop a deep understanding of the market and customers. Demand for digital marketing professionals is rapidly growing across industries, broadening career opportunities like never before. This course develops students’ abilities in identifying opportunities and challenges in digital strategy, and examining their impacts to generate actionable business solutions, applying critical and strategic thinking to marketing and digital strategy decision-making, and conveying business information effectively.

Career options

Career options are incredibly varied as most companies across all industries need to understand their customers and respond ethically to harness the most valuable customers. Graduates from this program continue to develop their marketing career or, if they are an experienced marketer they will upgrade their knowledge in the tools and application of digital marketing strategies.

Course intended learning outcomes

1.1 Demonstrate the relevance and contribution of digital marketing techniques to address business issues and integrate the solutions in decision making that reflect inclusivity, diversity and Indigenous perspectives
2.1 Communicate ideas, decisions and strategies clearly and apply interpersonal skills that are sensitive to diverse people, cultures and contexts
3.1 Demonstrate understanding of ethical and social responsibility, sustainability, and cultural diversity, including knowledge of Indigenous values, to digital marketing practice
4.1 Apply knowledge of current digital marketing techniques for contemporary business issues and apply critical thinking to integrate creative solutions in decision making

Admission requirements

Applicants must have completed a UTS recognised bachelor's degree, or an equivalent or higher qualification, or submitted other evidence of general and professional qualifications that demonstrates potential to pursue graduate studies.

Minimum Academic Requirement: The previous qualification must be in a related field, within the business discipline.

All applicants who do not meet the minimum academic requirement in a related field may still be considered on the basis of:
• a minimum of at least two years full time, or equivalent, relevant work experience in the marketing field.

Applicants who do not meet the minimum academic requirement may still be considered on the basis of a minimum of four years full time, or equivalent, relevant work experience in the marketing field.

The relevant work experience must be demonstrated through a C.V. and a Statement of Service, confirming the dates of employment and the position held within the organisation.

The English proficiency requirement for local applicants with international qualifications is: Academic IELTS: 6.5 overall with a writing score of 6.0; or TOEFL: paper based: 550-583 overall with TWE of 4.5, internet based: 79-93 overall with a writing score of 21; or AE5: Pass; or PTE: 58-64 with a writing score of 50; or C1A/C2P: 176-184 with a writing score of 169.

Eligibility for admission does not guarantee offer of a place.

Recognition of prior learning

Students in the Graduate Certificate of Digital Marketing are not granted exemptions for any prior studies.

Course duration and attendance

The course can be completed in a minimum of eight months online study (i.e., 1 x 6 credit points subject per session over 4 x 7-week teaching sessions). A 6 credit point subject requires an average of 15-20 hours of study per week.
Approval to study more than one six-credit point subject per session will be subject to Faculty approval.

Course structure

The course comprises a total of 24 credit points.

Course completion requirements

240729 Digital Marketing Today 6cp
240710 Digital Consumer Behaviour 6cp
240715 Data-Driven Marketing 6cp
570101 Branding in the Digital World 6cp
Total 24cp

Course program

For a tailored study program, download a course guide and speak to a UTS Online Student Enrolment Advisor about entering in any one of the six admission points per year to study fully online.

Articulation with UTS courses

This course is part of an articulated program comprising the Graduate Certificate in Digital Marketing, and the Master of Digital Marketing (C04413).

Other information

For more information, speak to a UTS Online Student Enrolment Advisor:

telephone 1300 477 423
email enquire@studyonline.uts.edu.au
UTS Online